What is SEO - Search Engine Optimization?
SEO stands for Search Engine Optimization. Simply put, it's optimizing your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The higher the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business.
How does SEO work?
Search engines like Google and Bing use bots to visit web pages, navigate from site to site, collect information about those pages, and index them. Think of the index as a large library where a librarian pulls up a book (or web page) to help you find what you need at that moment.
Algorithms then analyze the pages in the index, considering hundreds of conditions or ranking indices, to order the pages in the search results for a query. In the library analogy, the librarian reads every book in the library and tells you which one answers your question.
We can consider our SEO success factors proxies for user experience aspects. Thus, search bots evaluate how well a website or web page provides what the searcher is looking for.
Unlike paid search ads, you can't pay search engines to get high organic search rankings, which means SEO experts have to do the work. This is where we come in.
Our current SEO factor table divides the factors into six main categories based on their overall SEO importance and the weight of each. For example, content quality and keyword research are key factors in content optimization, and traction and speed are important factors in the site architecture.
The recently updated SEO Time Table also includes a list of poisons that SEO best practices avoid. These are shortcuts or methods that maintained high standards when engine systems were very complex And now they can work for a while - at least until they catch you.
We have a new niche section that dives deeper into the SEO success factors behind three keys: local SEO, news/publishing, and e-commerce SEO. While our general SEO timeline can help you navigate best practices, knowing the SEO nuances of each of these steps can help you achieve search results for your small business, cooking blog, and/or online store.
We design search algorithms to provide relevant, credible pages and an efficient search experience for users. Optimizing your site and content with these factors in mind will help your pages rank higher in search results.
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