What is Digital Marketing?

 


Any marketing that employs electronic devices and that marketing professionals can use to deliver promotional messaging and track its impact throughout the customer journey. 

Digital marketing refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid social ads, and social media posts are some examples.

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Someone frequently contrasted digital marketing with traditional marketing methods such as magazine advertisements, billboards, and direct mail. Television is frequently associated with traditional marketing.


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